Burger King Restaurants Italia is an affiliate of QSRP a quick service restaurant platform dedicated to delivering great customer food experiences through our ca. 1,000 restaurants and ca. 6,000 own employees in 7 key European countries. In Italy we boast 66 own Burger King restaurants and more than 1,200 own employees

Scope of the position:

Create value in terms of sales and margins managing the 3 main digital sales channels: app, kiosk and home deliveries. Define and setup all the coordinated actions to bring in traffic and acquire new customers or have recurring customers coming back. Explore digital opportunities in order to create incremental sales.

Main Responsibilities:

• Make proposal and help implementing the continuous evolution of strategical customer touch points and innovative channels, such as Home Delivery, Kiosks, Mobile App, ecc..
• Coordinate the creative agency in order to set up digital communication strategies for prospect and returning customers developing the campaigns on all digital touchpoints.
• Coordinate the digital media agency to setup different segmentation strategy and acquisition campaign and monitor results
• Being responsible of the digital budget
• Take on responsibility of the customer service and all the post purchase actions.
• Analyse, design and manage CRM and customer loyalty program in order to growth sales, users, and margins.
• Activate all the meaningful ecommerce actions to improve sales performances on digital platforms.

Requirements

• Master’s degree in Marketing, Management or Economics
• Previous experience in leading cross functional teams on innovation projects.
• Previous experience in companies where digital and customer experience is a key growth driver
• Preferred industries: Retail, Food, TLC, Consulting
• Experience: more than 2 years in role
• Experience in the Food Retail sector as operator will be considered a plus
• Fluent English

• Commitment: Full Time
• Location: Assago (Milan)
• Driving License is required